Senior Specialist

September 4, 2025

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Job Description

Description

In short
As a Senior Specialist – Media & Performance Marketing Analyst, you will play a pivotal role in shaping On’s global customer acquisition strategy. Working very closely within the Digital Marketing team, you will be responsible for driving data-informed decision-making about budget allocation, developing robust frameworks for campaign measurement, and deriving audience insights. Your mission: to transform data into actionable strategies that enhance customer onboarding, accelerate growth, and fuel long-term retention.

Working cross-functionally with teams such as Acquisition & Activation, Membership, Content, Brand, Digital Product, and Retail, you’ll bring analytical depth and strategic vision to the heart of our marketing operations. This is a high-impact role where your insights will directly influence how we reach and retain customers globally.

Your mission

  • Act as a strategic thought partner to the Digital Marketing team by building marketing analytics frameworks and campaign health measurement models across DTC channels
  • Identify gaps and growth opportunities through data-driven analysis, collaborating with cross-functional stakeholders in tech, product, and marketing to improve audience targeting, campaign strategy, and spend efficiency
  • Drive customer acquisition strategy by analyzing the performance of marketing channels, developing data-driven audience segmentation in close partnership with Data Science Team, and optimizing campaign lifecycle strategies using actionable insights
  • Support test-and-learn initiatives by implementing robust experimentation and measurement frameworks (e.g., A/B testing) and conducting marketing performance analyses (e.g., marketing mix modeling), in close collaboration with the Data Science and Machine Learning team. Use insights to inform investment allocation and strategic planning
  • Monitor and report on performance across acquisition, retention, and lifecycle campaigns using KPIs such as CLV, ROAS, CPA, and engagement rates, providing regular updates to business stakeholders
  • Leverage customer behavior and transactional data to uncover insights that inform personalization, identify new touchpoints, and enhance customer journeys across channels
  • Develop and own the measurement framework for both performance and brand campaigns, continuously refining KPIs and methodologies to track marketing effectiveness and drive business impact
  • Effectively communicate findings and strategic recommendations to senior stakeholders through clear storytelling, impactful data visualizations, and executive-ready dashboards and reports

Your story

  • You bring 6+ years of experience in a strategic marketing analytics or performance marketing analytics role, ideally within a Media Agency or DTC business
  • You have proven success in partnering with Digital Marketing teams to transform customer data into strategic initiatives
  • You are adept at navigating ambiguity, using data to diagnose challenges and identify high-impact opportunities
  • You have strong expertise in experimentation, audience segmentation, targeting, and marketing data enrichment, with a track record of improving acquisition quality and retention
  • You have a solid foundation in statistics, with hands-on experience applying statistical testing methods (e.g., hypothesis testing, confidence intervals, p-values, lift analysis) to ensure robustness and validity in experimentation and marketing performance measurement
  • You have experience working with advanced analytics models such as customer lifetime value (CLV), marketing mix modeling (MMM), and propensity scoring
  • You have a deep understanding of marketing technology stacks and platforms (e.g., Clarisight, Amplitude etc)
  • You are skilled in SQL, Python, or R for data manipulation, and fluent in visualization tools such as Looker, Tableau or Power BI
  • You have excellent communication skills—you can simplify complex data into clear, actionable insights for both technical and non-technical audiences
  • You thrive in a collaborative, high-growth environment, managing multiple projects while maintaining an eye for detail and strategic vision

What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Company

On

Country

DE

City

Berlin, Berlin

Time Posted

2025-08-09

Salary

90000.0 to 120000.0 € per year

Currency

€

URL

https://de.bebee.com/jobs/visit/4398170265-feed-AuHuw68b340fa6cc9a_NTE1MDhkODJiMjNhMmU0ZjhkNzVlNzVlMDYxNjBlMTU=?exp=GIYDENJNGA4S2MBVKQYTEORSGE5DIN22&enc=gEpW8IQhKVHtONwp4TZ-8ddl5xWccgL09FvxlUJjg97qEsShGD-Zv0AJPzOQC2CWyRpxgxXhqh5yidP4X5fxoOxXMG9ZQN7NG4m_eOCPWbI=&utm_source=partners&utm_medium=cpc&utm_campaign=Code4dev_Direct&utm_channel=4398170265&utm_feed=feed-AuHuw68b340fa6cc9a&sd=dGVybT1TZW5pb3IrU3BlY2lhbGlzdCZsb2NhdGlvbj1CZXJsaW4lMkMrQmVybGlu