Social Media Marketing Specialist

September 4, 2025

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Job Description

Description

Job Description

We are seeking a creative and data-driven Social Media Marketing Specialist to enhance and manage the organization’s presence across digital platforms. The Social Media Marketing Specialist will be responsible for developing, executing, and optimizing social media campaigns that align with brand objectives and drive engagement with target audiences. This role requires a strong combination of creativity, strategic thinking, and analytical skills to ensure measurable impact.

The ideal candidate will have hands-on experience managing social media channels, creating compelling content, and analyzing campaign performance. This position offers the opportunity to shape the organization’s digital voice and play a key role in brand awareness and audience growth.

Role Description

As a Social Media Marketing Specialist, you will be responsible for planning, executing, and monitoring social media initiatives to engage audiences and support organizational goals. Your responsibilities include:

  • Developing and implementing social media strategies across platforms such as LinkedIn, Instagram, Facebook, Twitter/X, TikTok, and others relevant to the audience.
  • Creating, curating, and scheduling engaging content, including graphics, videos, and posts aligned with brand guidelines.
  • Monitoring daily social media activity, responding to comments, and fostering positive audience engagement.
  • Conducting research on social media trends, competitor activity, and industry best practices to identify growth opportunities.
  • Collaborating with marketing, design, and product teams to ensure consistent messaging across all channels.
  • Managing paid social media campaigns, optimizing performance, and reporting on ROI.
  • Tracking and analyzing key metrics, preparing performance reports, and recommending improvements.
  • Staying up to date with platform updates, emerging technologies, and content trends.
  • Supporting broader marketing campaigns through social media integration.
  • Assisting in community management, influencer collaborations, and online engagement initiatives.

This role requires creativity, technical knowledge, and strong communication skills to maintain a consistent and impactful digital presence.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 2–4 years of experience managing social media accounts for brands or organizations.
  • Proven ability to create engaging content tailored to different platforms.
  • Proficiency in social media analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Hootsuite, Google Analytics).
  • Experience with paid social media advertising and campaign optimization.
  • Familiarity with content creation tools such as Canva, Adobe Creative Suite, or video editing software.
  • Strong analytical skills and the ability to interpret data to improve performance.
  • Excellent written and verbal communication skills.
  • Ability to multitask, prioritize, and adapt to evolving priorities.
  • Knowledge of SEO and digital marketing trends is a plus.

Company

Provenra

Country

DE

City

Berlin

Time Posted

2025-08-29

Salary

40000.0 to 80000.0 € per year

Currency

€

URL

https://de.bebee.com/jobs/visit/4398170265-feed-AuHuw68b340fa6cc9a_YmVmMjNmNTQxOWI1ZWNhMDllMzAwZThlNDVlMjA3NTI=?exp=GIYDENJNGA4S2MBVKQYTEORSGE5DKNC2&enc=0yQEegttAULBxyTezZgqCHDZkOcsnFFIXTiDRAkt1Vr50jNxOB6wDQy4ufR8UNkVQLhS4JrPWsMZDLKYHv1_mYxjDzDNn7OscBi-UTAxEAo=&utm_source=partners&utm_medium=cpc&utm_campaign=Code4dev_Direct&utm_channel=4398170265&utm_feed=feed-AuHuw68b340fa6cc9a&sd=dGVybT1Tb2NpYWwrTWVkaWErTWFya2V0aW5nK1NwZWNpYWxpc3QmbG9jYXRpb249QmVybGlu