Brand Activation Manager

September 4, 2025

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Job Description

Description

In 1952, George Stephen Sr. changed the world of grilling forever when he cut a metal buoy in half, added a cooking grate and three legs – and the legendary Weber kettle was born. Since then, we’ve been inspiring grill enthusiasts around the world. But we don’t rest on our history – we keep moving forward, constantly innovating and tirelessly shaping the grilling experience of tomorrow. We’re looking for a Brand Activation Manager (m/f/d) to help lead our marketing execution in Germany.

Aufgaben

  • Translate national priorities into actionable brand activation plans
  • Localize and implement brand campaigns across retail, digital, and media
  • Lead go-to-market toolkits, including local promotions and activations
  • Ensure alignment between campaigns, sales goals, and brand strategy
  • Support retail media plans and ensure strong in-store and online execution
  • Guide agency partners and manage influencer and PR activities
  • Oversee local budget and track campaign performance against key KPIs

Profil

  • 4+ years in marketing, ideally in a premium or lifestyle brand
  • Proven experience in brand activation and local campaign execution
  • Strategic mindset with hands-on implementation skills
  • Strong stakeholder and agency management experience
  • Solid understanding of omnichannel marketing and consumer behavior
  • Fluency in German and English
  • Proficiency in marketing tools, analytics, and CRM systems

Wir bieten

  • An exciting position in our field sales team
  • An attractive salary and competitive benefits (company pension scheme)
  • 30 vacation days
  • Employee purchasing program
  • Job bike program
  • Gym membership discount
  • Annual vouchers for the Weber Grill Academy to enhance your grilling skills
  • Grill sessions and company events

Important note
Please be advised that a valid work permit for Germany is required for non-EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

LNKD1_DE

Company

Weber-Stephen Products EMEA

Country

DE

City

Ingelheim am Rhein, Rhineland-Palatinate

Time Posted

2025-08-19

Salary

60000.0 to 80000.0 € per year

Currency

€

URL

https://de.bebee.com/jobs/visit/4398170265-feed-AuHuw68b340fa6cc9a_MWM4NGE0ZmFiMDI4YjNhNWM3N2Q3YzNhZTQ3NzNhNjQ=?exp=GIYDENJNGA4S2MBVKQYTEORSGI5DANC2&enc=pDHI3P0yKPipwe7JT84EIrgS8_uYuEMYN07TGGeBux9LKHr148o8B4BIpXYNp9Jcr_e5Bu69LxwgYFByXgl-23Y8Cn6UFEaxMpjWpQhejWQ=&utm_source=partners&utm_medium=cpc&utm_campaign=Code4dev_Direct&utm_channel=4398170265&utm_feed=feed-AuHuw68b340fa6cc9a&sd=dGVybT1CcmFuZCtBY3RpdmF0aW9uK01hbmFnZXImbG9jYXRpb249SW5nZWxoZWltK2FtK1JoZWluJTJDK1JoaW5lbGFuZC1QYWxhdGluYXRl