Vice President of Communications & Marketing
Job Description
Description
Vice President of Communications & Marketing
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The Opportunity
We’re looking for a bold and visionary leader to elevate AgeCare’s brand, build trust, and lead impactful communications that support and engage our residents, families, staff, and communities. As Vice President of Communications & Marketing, you will serve as the strategic voice of our organization, strengthening our reputation, deepening stakeholder engagement, and telling the story of who we are and what we stand for.
The Opportunity
We’re looking for a bold and visionary leader to elevate AgeCare’s brand, build trust, and lead impactful communications that support and engage our residents, families, staff, and communities. As Vice President of Communications & Marketing, you will serve as the strategic voice of our organization, strengthening our reputation, deepening stakeholder engagement, and telling the story of who we are and what we stand for.
This is a unique opportunity for an experienced executive to lead integrated communications strategies rooted in our core values of Trust, Respect, Quality, and Teamwork. Reporting directly to the Chief Executive Officer, you will oversee all facets of internal and external communications, media relations, brand development, digital strategy, and stakeholder engagement across AgeCare.
What You’ll Do
Strategic Communications Leadership
- Develop and lead a unified, multi-channel communications and marketing strategy aligned with AgeCare’s vision and priorities.
- Serve as a trusted advisor to the CEO and executive team on messaging, media relations, and crisis communications.
- Oversee reputation management and ensure consistent, compelling storytelling across all platforms.
- Monitor trends in digital communication and healthcare branding to keep AgeCare’s presence relevant and forward-thinking.
Corporate & Internal Communications
- Drive employee engagement through clear, authentic, and consistent internal communications.
- Manage change communications during times of transformation or policy evolution.
- Support leadership messaging, including CEO communications, town halls, and internal campaigns.
Brand, Media & Public Relations
- Act as AgeCare’s primary spokesperson; build and nurture relationships with media and external stakeholders.
- Oversee the creation of media releases, public statements, and external campaigns.
- Strengthen brand recognition through impactful storytelling and strategic community partnerships.
Client Safety Culture
- Integrate communication practices that reinforce AgeCare’s commitment to resident safety, dignity, and well-being.
- Support education and awareness initiatives that sustain a culture of safety and respect.
What You Bring
- Bachelor’s degree in communications, Marketing, Public Relations, or a related field (Master’s degree preferred).
- 15+ years of progressive leadership experience in communications, marketing, or public relations.
- A proven track record of developing and executing high-impact strategies in complex, people-centered environments (e.g., healthcare, nonprofit, or senior living).
- Deep expertise in crisis communication, media relations, brand stewardship, and digital strategy.
- Strong leadership and team-building capabilities, with experience leading high-performing teams.
- Skilled in navigating organizational change, fostering innovation, and influencing stakeholders at all levels.
- A strategic thinker with a creative mindset and a deep understanding of audience engagement.
- A confident communicator and compelling storyteller who leads with empathy and integrity.
- A collaborative, mission-driven leader who thrives in a fast-paced environment.
What We Offer
- Competitive Salary & Benefits – including comprehensive health coverage and paid time off.
- Career Development – growth opportunities, professional training, and leadership development.
- Inclusive Culture – a welcoming, values-driven workplace that celebrates diversity.
- Meaningful Work – help shape a better future for our residents and their families.
- Recognition – your contributions will be acknowledged, valued, and celebrated.
- Relocation Support – a relocation allowance may be offered, if applicable.
About AgeCare
For over 25 years, AgeCare has been dedicated to creating vibrant and supportive communities, providing high-quality care and fostering meaningful connections. With over 50 communities across Alberta, BC and Ontario, we offer a comfortable, home-like atmosphere where residents can age with dignity and respect. Guided by our values of trust, quality, respect and teamwork, our compassionate and dedicated team is at the core of our success, ensuring that residents enjoy a rich quality of life in an environment tailored to their needs.
Be Part of Something Meaningful
If you’re an experienced, purpose-driven leader ready to tell the story of a community that cares, we’d love to hear from you. Apply now and help shape the future of senior care at AgeCare.
Work location: AgeCare Corporate Calgary
Address: 19655 Walden Blvd SE, Calgary, AB T2X 0N7
FTE: 1.0
Employment Type: Regular Full Time
If you’re motivated by the privilege of serving our seniors with dignity, respect and compassion, come join us!
Seniority level
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Seniority level
Executive
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Hospitals and Health Care
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Company
AgeCare
Location
Calgary
Country
Canada
Salary
125.000
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