Ice Cream Canada Sr. Manager, Channel Transformation

September 5, 2025

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Job Description

Description

Ice Cream Canada Sr. Manager, Channel Transformation

Job Title: Ice Cream Canada Sr. Manager, Channel Transformation

Location: Toronto, Canada

Terms & Conditions: Full Time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben & Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

Are you a trailblazer looking to grow the next big channel opportunity in ice cream? Are you driven by design for channel and executing profitable business growth within ice cream?

We are looking for an Ice Cream Canada Sr. Manager Channel Transformation to drive our entry into fast-growing white space channels such as Dollar, Urban, Food Service, Natural and Ethnic. Reporting into the Associate Director CBD – Ice Cream, you will be responsible for the creation, implementation & acceleration of our new channel business growth agenda and end-to-end execution.

KEY RESPONSIBILITIES:

  1. Establish relationships and educate large-scale customers and distributors within Dollar, Food Service and the Natural Channel via ice cream category expertise and through applying best in class selling strategies.
  2. Manage the customer interface with key senior and operational customer stakeholders, delivering ambitious growth targets and creating annual joint business plans with key channel partners.
  3. Lead the execution of the 6P’s while maximizing ROI of promotions and trade and campaign investment to deliver aligned business cases.
  4. Work collaboratively with internal stakeholders (Strategy, Marketing, R&D, Finance and Supply Chain) on growth plans and opportunities.
  5. Leverage NRM levers combined with efficient operational and Route-to-Market models to successfully enter new channels.
  6. Successfully win competitive RFPs to expand ice cream portfolio into Front-of-House and Food Service channels with key strategic partners.
  7. Establish relationships via 3rd party brokers and 3rd Party Distributor Field Sales Reps where relevant to increase TDP (e.g. Natural Channel, Wholesalers, or Ethnic Channel).

WHAT YOU NEED TO SUCCEED:

  1. Strong analytical, leadership and negotiation skills, combined with creative thinking to challenge the status quo and develop new ideas.
  2. Strong knowledge of pack-price architecture and business development initiatives to be first to market in key white space channels.
  3. Passion and dedication to succeed in a fast-paced entrepreneurial environment while navigating ambiguity.
  4. Ability to track multiple sales funnels simultaneously to deliver results.
  5. Deep commitment to building talent and teams in an environment of diversity, inclusion, and psychological safety.
  6. Note: This position requires you to travel to and from the

    Company

    Unilever

    Location

    Old Toronto

    Country

    Canada

    Salary

    100.000

    URL

    https://en-ca.whatjobs.com/coopob__cpl___291_2536554__3337?utm_source=3337&utm_medium=feed&keyword=Ice-Cream-Canada&location=Old-Toronto&geoID=1