Head of Consumer Growth
Job Description
Description
Join to apply for the Head of Consumer Growth role at Gym Class
Join to apply for the Head of Consumer Growth role at Gym Class
This range is provided by Gym Class. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$160,000.00/yr – $250,000.00/yr
Gym Class is a top-rated social VR game on Meta Quest with over 70,000 reviews and 4.9 stars. Millions of players visit GC to connect, explore, create, or compete. The product launched around basketball, and is now expanding to more communities to achieve its mission of connecting the world by simulating it .
We’ve built a product players love. Now we’re looking for a high-agency Head of Growth to level up our growth engine, accelerating existing channels and unlock new ones. This is a hands-on role for a builder/operator who thrives on execution, experimentation, and impact – not a big-company strategist.
Gym Class is backed by top technology and sports investors, including Andreessen Horowitz (a16z), Y Combinator, National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and more.
Join if you want to ship with a world-class team, drive growth at a startup, and accelerate your career in consumer social and gaming.
What You’ll Do
- Own our growth roadmap and execution across community, social, and content channels.
- Scale our organic growth programs (e.g. ambassador networks, content creator communities) to further fuel their impact and top of funnel discovery.
- Design & execute organic and paid experiments (retargeting, content challenges, Discord experiments, creator partnerships, brand sponsorships, referral programs, etc.) to drive app installs and engagement.
- Measure & iterate on key metrics (installs, retention, engagement), and double down on what works.
- Move fast to do what needs to be done to move the needle. You’ll have the support of our social media and community squads, partner with engineering to amplify impact, and have our cofounders to clear any blockers.
What We Look For
- 0-to-1 growth track record: you’ve driven user growth from scratch for a consumer app or game, ideally through community and social initiatives.
- Social/community savvy: you know how to drive 100M’s views on TikTok/Reels/YouTube, and convert that reach into conversion. You have a keen eye for retentive content, can leverage community expertise (eg – ambassadors, creators, Discord), and have deep platform expertise to capitalize on unique opportunities to drive growth.
- Hands-on builder: you’re execution-focused and resourceful – you run experiments end-to-end and get your hands dirty instead of relying on big budgets or teams. You might start by doing things that don’t scale, but then find tools or AI to rapidly accelerate.
- Hypothesis-driven & iterative: you measure results, learn fast, and iterate. You double down on winning tactics and ditch the ones that don’t work.
- Bonus: experience scaling (i) manual growth experiments with AI, and (ii) managing large growth budgets or teams (useful as we scale), though we value scrappiness and speed over big spending.
WHY THIS IS THE RIGHT ROLE FOR YOU
- High impact & ownership: as our first growth hire, you’ll define the playbook and own growth end-to-end. Your work will directly shape our company’s trajectory.
- Beloved product: players already love Gym Class. Growing something people enjoy is a lot more fun and more effective.
- Speed & autonomy: no bureaucracy, no red tape. Have a bold idea? You’ll have the freedom to test it quickly without jumping through hoops.
- Small team, big support: join a tight-knit, fast-moving team and work directly with the founders. We’re well-funded, giving you the runway and resources to execute bold growth ideas.
Seniority level
-
Seniority level
Executive
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Company
Gym Class
Location
, , Canada
Country
Canada
Salary
125.000
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