Sr. Manager, Loyalty & CRM Analytics
Job Description
Description
Sr. Manager, Loyalty Customer Analytics & Insights
Join to apply for the Sr. Manager, Loyalty Customer Analytics & Insights role at Canada Goose
Location:
Toronto
Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Canada Goose is an iconic lifestyle brand committed to inspiring and enabling people to thrive outdoors. We seek a visionary leader to oversee analytics, data modeling, and performance measurement in our Loyalty and CRM ecosystem, focusing on profitable Customer Lifetime Value (CLTV) growth and customer engagement across channels.
Position Overview
The Senior Manager will lead strategic development and operational execution of analytics initiatives, working closely with Data Science, CRM, and cross-functional teams to transform data into actionable insights that drive business impact.
Responsibilities
- Develop and implement analytics solutions supporting Loyalty & CRM goals.
- Collaborate on customer models like CLTV, RFM segmentation, and propensity modeling.
- Design measurement frameworks for CRM engagement and loyalty performance metrics.
- Provide insights and strategic recommendations to influence business decisions.
- Enable data-driven personalization in CRM campaigns.
- Identify CRM campaign opportunities and support impact measurement.
- Refine loyalty strategies through insights on tier design and rewards.
- Support data environment evolution across Azure, Salesforce, and Shopify.
- Promote the use of CDP and enterprise data tools for segmentation and targeting.
- Ensure data governance, accuracy, and compliance.
- Act as an internal consultant on Loyalty and CRM analytics.
- Collaborate with regional and global teams to tailor strategies.
- Influence product and marketing roadmaps through insights.
Qualifications
- 7+ years in Loyalty, CRM, or Customer Analytics, preferably in retail, luxury, or apparel.
- Strong expertise in customer data tools like Power BI, Azure, and CDPs.
- Experience with enterprise platforms such as Salesforce and Shopify.
- Bachelor’s degree in related fields; Master’s preferred.
What We Offer
- Canadian roots and heritage.
- Competitive Total Rewards Program.
- Opportunities for career growth.
- Recognition programs and community involvement initiatives.
- Support for physical and mental health.
We are committed to inclusion and diversity. Canada Goose is an equal opportunity employer and provides accommodations for applicants with disabilities. For interview accommodations, contact
#J-18808-Ljbffr
Company
Canada Goose
Location
Toronto
Country
Canada
Salary
150.000
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