Performance Marketing Analyst, Meta Ads
Job Description
Description
At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
eBay’s Performance Marketing organization is seeking a talented, data-driven digital marketing manager with experience managing dynamic product ads, particularly on Meta. This role falls within the Global Marketing team responsible for offsite paid advertising, focusing on highly efficient digital ads.
This role is responsible for daily and weekly ad operations, experiment launch and analytics, producing comprehensive ads business insights, and identifying optimization opportunities for Meta DPA advertising across multiple global markets.
This high-performing organization uses cutting-edge technology, internally developed marketing platforms, and data warehouse-based web analytics in the pursuit of driving millions of dollars in revenue from publisher ad clicks to eBay.
eBay employees enjoy a flexible office/remote hybrid work schedule and a supportive and equitable work culture.
What you will accomplish:
- Drive the contribution to company growth and YoY efficient gross market sales growth of Meta lower-funnel/catalog purchase ads across multiple regional markets, leveraging a rigorous test-and-learn approach to continually optimize the channel.
- Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA using extensive and diverse product catalogs.
- Work closely with Analytics, Finance, MarTech, Data Science and Core AI orgs to identify new opportunities and features for testing, especially as it regards achieving a balance of positive customer experience and efficiency at an ideal scale.
- Partner with publisher
Company
eBay Inc.
Location
Toronto
Country
Canada
Salary
100.000
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