Marketing Lead
Job Description
Description
At Phreesia, we’re transforming the patient intake process and driving better healthcare outcomes through innovative technology. We are seeking a Marketing Lead to support and accelerate our marketing initiatives across key B2B healthcare segments. This role is ideal for a proactive, curious, and adaptable marketer who thrives in a dynamic environment and is excited to help turn ideas into action.
As a Marketing Lead, you will take ownership of key marketing initiatives and act as a critical partner to the Marketing Manager. You’ll contribute meaningfully to strategic execution, bringing ideas to life, managing cross-functional efforts, and ensuring campaigns are delivered with efficiency and impact. This role is well-suited for someone who enjoys trying new things, is curious about continuous learning, embraces ambiguity, and leverages tools to streamline work and improve outcomes.
What You’ll Do:
Support the marketing and go-to-market plan for your segment to generate demand, including:
- Own and execute multi-channel marketing campaigns across digital, email, social, events, and other channels—focused on generating awareness, engagement, and pipeline growth
- Partner closely with the Marketing Manager to bring campaign strategies to life with clarity, precision, and efficiency
- Use tools such as Marketo, Google Analytics, ChatGPT, and Monday.com to drive process improvements, manage timelines, and deliver high-quality work at scale
- Coordinate cross-functional collaboration with Product, Sales, Content, and Creative teams to develop compelling assets and messaging
- Support project management from campaign planning through launch, measurement, and retrospective
- Analyze campaign data to extract actionable insights and recommend improvements or optimizations
- Contribute to campaign briefs, proposals, and performance recaps
- Manage segment-specific partnerships and third-party relationships, including event planning and co-branded initiatives
- Develop persona-based messaging and content tailored to the needs of diverse healthcare stakeholders
- Deepen your understanding of Phreesia’s customer segments, solutions, and competitive landscape to serve as a go-to resource within the marketing team
- Maintain awareness of U.S. healthcare industry trends, especially within single-specialty care models
- Support voice-of-the-customer research to inform messaging, strategy, and positioning
- Bring curiosity and a learning mindset—proactively testing new approaches and optimizing existing ones
- Adapt and pivot quickly as goals and priorities shift in a fast-paced environment
What You’ll Bring:
- 3–5 years of experience in marketing, preferably in B2B SaaS, healthcare, or a related field
- Proven ability to lead and manage projects involving multiple stakeholders and tight timelines
- Demonstrated experience with campaign execution, performance tracking, and optimization across channels
- A flexible and curious mindset—excited to try new tools, refine workflows, and solve problems creatively
- Strong written and verbal communication skills, with an ability to craft clear, compelling messaging
- Strong attention to detail, ensuring quality and accuracy across campaign planning, execution, and reporting
- Analytical thinking with experience using data to inform decisions and improve performance
- Comfortable working independently and collaboratively within a cross-functional team
- Familiarity with U.S. healthcare industry trends and how they affect provider organizations, particularly in single-specialty segments
- Ability to navigate ambiguity with confidence, prioritize effectively, and stay focused in a dynamic environment
- Proficiency with Salesforce and Microsoft Office Suite (PowerPoint, Excel, Word), with working knowledge of ChatGPT
- Availability to travel occasionally for in-person team meetings when appropriate
Who We Are:
At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered.Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.
Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!
Top-rated Employee Benefits:
Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness.
Top of market rewards: Competitive compensation
Take time when you need time: Flexible PTO + company holidays
Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one
Care about your families: Generous top-up for parental leave benefits
Support personal development: Continuing education and professional certification reimbursement
Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement.
Giveback to community: Local in-person volunteer events, and give back programs to our communities.
Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items!
Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation.
We strive to provide a diverse and inclusive environment and are an equal opportunity employer.
About Us
At Phreesia, we’re transforming the patient experience and giving healthcare organizations the capacity to do more—and we need smart, innovative problem-solvers to help us get there.
Phreesians have a wide range of backgrounds—you don’t need to be a healthcare expert or a technology geek to succeed on our team. We’re looking for talented, diverse individuals who want to make a difference in healthcare.
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Company
LE001 Phreesia, Inc.
Location
, , Canada
Country
Canada
Salary
100.000
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