SENIOR ANALYST PAID SEARCH – CAN
Job Description
Description
Join to apply for the SENIOR ANALYST PAID SEARCH – CAN role at The Home Depot Canada
Join to apply for the SENIOR ANALYST PAID SEARCH – CAN role at The Home Depot Canada
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Position Overview
At The Home Depot Canada, we are committed to delivering a superior digital marketing program driven by insights, innovation, and talented people. As a leader in the home improvement industry, we recognize the importance of digital media in expanding our customer base and strengthening relationships. To meet the evolving challenges of retail, we are growing our digital marketing team. We’re looking for dreamers, innovators, and strategic thinkers passionate about marketing and the customer journey.
As Senior Analyst, Paid Search, you will work closely with the Manager, Paid Search to support omni-channel growth targets. In this role, you will be responsible for the day-to-day monitoring and execution of program deliverables, including budget pacing, campaign optimization, competitive research, as well as reporting and analysis, as required.
Key Responsibilities
- Monitor and optimize daily/weekly budget pacing to meet business forecasts
- Navigate paid search budgeting and financial scenarios to address business needs and support effective decisions
- Support paid search financial and budgeting workflows, including purchase orders and invoicing
- Execute corporate and vendor-funded campaigns in collaboration with marketing and planning teams
- Conduct ad copy testing using campaign drafts and experiments or ad variations
- Conduct quality assurance for flawless campaign execution
- Optimize Responsive Search Ads (RSA) and review sitelinks for seasonal alignment
- Manage key retail events (e.g., Black Friday, Cyber Monday, Spring Launch)
- Utilize AI features in ads platforms while continuously testing and learning to improve campaign performance and uncover new opportunities
- Utilize and optimize automated bid strategies and feed-based campaigns (e.g., Google Shopping: Product Listing Ads and Local Inventory Ads)
- Modify
Company
The Home Depot Canada
Location
Toronto
Country
Canada
Salary
125.000
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