Associate Vice President, Integrated Marketing
Job Description
Description
Associate Vice President, Integrated Marketing
Who we are:
Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities – ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblog and follow us @InsideGeotab onInstagram . Join ourtalent network to learn more about job opportunities and company news.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Associate Vice President, Integrated Marketing who will serve as Geotab’s strategic leader for demand generation, campaign excellence, and content marketing. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you’ll do:
As a Associate Vice President, Integrated Marketing your key area of responsibility will be leading a high-performing team responsible for developing and executing global and segment-level campaigns, shaping and governing content marketing, and enabling market, segment, and channel teams with campaign frameworks and assets. You will need to work closely with product Marketing, Strategic Communications, Digital Marketing, Segment Marketing, Channel Marketing, and Sales Enablement. This collaboration ensures Geotab’s story is clear, compelling, differentiated, and impactful across all channels, ideal customer profiles (ICPs), and customer journeys.
To be successful in this role you will have proven competence in campaign analytics, content performance measurement, and modern digital marketing tools (including AI/LLM-enabled approaches). In addition, the successful candidate will be an inspirational people leader and excellent communicator, with a passion for building elite, engaged teams.
How you’ll make an impact:
Own the strategy, planning, and execution of all global/horizontal (cross-segment, non-industry specific) and segment-specific (i.e. industry, fleet size) marketing campaigns, from initial ideation to measurable impact.
Develop demand generation strategies and campaigns that meet a buyer journey continuously being transformed by AI, LLMs, and technology.
Lead a team in developing thought leadership programs and high-visibility, multi-channel campaigns (online and offline) that reinforce Geotab’s market position, drive demand, and decisively support revenue growth.
Build and manage the corporate campaign calendar, ensuring alignment with corporate and segment priorities and coordination with global and regional teams.
In close partnership with Business Development, Digital Marketing and Segment Marketing, develop and oversee scalable ABM strategies and programs that focus on key enterprise accounts, high-value customer clusters, and strategic targets across priority segments.
Design and launch integrated horizontal ABM campaigns—including tiered content, digital plays, offline events, and targeted outreach—that drive engagement, expansion, and displacement opportunities within named and strategic accounts.
Supply best-practice ABM frameworks, playbooks, and assets to enable segment, regional, and sales/
Company
Geotab
Location
Oakville
Country
Canada
Salary
125.000
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