Head of Marketing (Remote)
Job Description
Description
THE SPONSOR:
Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech- enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth, and providing operational resources and expertise to enable meaningful step-change to the business.
THE COMPANY:
Soutron Global is a fast-growing B2B SaaS company transforming how libraries, cultural institutions, and corporate enterprises manage information, objects, collections and materials at the very heart of their organization. We serve organizations across multiple industry sectors worldwide.
JOB SUMMARY:
As the Head of Marketing, you will play a crucial role in creating and leading the overall marketing strategy and implementation for Soutron. We are seeking a highly motivated and creative individual to lead our marketing team. As a dynamic leader you will learn and adhere to specific marketing planning tools and platforms to gain insight and understanding of marketing return on investment. Will be responsible for development and execution of a wide variety of brand positioning and lead generation programs and campaigns, including events, trade shows, multichannel direct marketing, specialized collateral, research, and additional projects in collaboration with the sales and marketing teams.
ESSENTIAL RESPONSIBILITIES AND DUTIES:
- Annualized strategy – develop, present, and actively manage a multi-year integrated Marketing strategy
- Development of team – mentoring and coaching direct reports to build skills within overall corporate succession plan needs
- Succession Planning – Assist management to build, manage and control succession options
- Budget Management – Responsible for overall Marketing financial requirements
- Execution of Internal and External plan – Responsible for all Marketing executions
- Aligns programs/campaigns with marketing and business strategy, focusing on relevancy of positioning, key messaging, and adherence to brand identity guidelines as well as compliance and legal requirements
- Builds relationships with strategically aligned industry or trade associations and publications, and coordinates sponsorships, speaking engagements, news releases and other activities to build brand eminence and permission assets within target sectors
- Develops and manages implementation of locally focused programs, including design and execution of all program elements
- Coordinates with administrative professionals to update and enhance key
Company
Bloom Equity Partners
Location
Toronto
Country
Canada
Salary
150.000
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