Lead Strategist, Marketing
Job Description
Description
Job Summary
The Lead Marketing Strategist designs and directs integrated marketing
campaigns to advance UFV’s strategic goals and foster community engagement.
They oversee design and content requests, ensuring alignment with institutional
priorities while guiding fellow Strategists through quality review, task delegation,
and skill development. Additionally, they establish systems for strategic planning,
goal setting, and performance measurement to optimize marketing efforts.
Serving as the project manager for major student recruitment and community
engagement initiatives, the Lead Marketing Strategist collaborates with a team of
Strategists and creative professionals to shape campaign strategies and explore
new opportunities. They work closely with stakeholders to maintain brand
consistency, ensuring UFV’s marketing objectives are effectively met while
identifying areas for innovation and growth.
Beyond campaign execution, the Lead Marketing Strategist advises and
influences stakeholders on marketing concepts, advertising strategies, and
promotional techniques. Partnering with the web and design teams, they deliver
creative solutions, expert project management, and strategic planning to bring
UFV’s vision to life.
Qualifications
- Bachelor’s degree in communications, marketing, business, or a related field from a recognized institution.
- Five (5) years of related experience leading marketing initiatives in a complex environment.
- Project or Change Management certifications are an asset
- Expert knowledge of social media best practices and content management tools
- Expert knowledge of Email Marketing best practices and tools.
- Extensive knowledge of marketing concepts and best practices.
- Excellent project management skills with the proven ability to plan, lead, and coordinate projects on time and budget.
- Excellent organizational skills with the ability to balance several projects in a fastpaced environment.
- Superior verbal and written communication skills, strong business acumen and interpersonal skills.
- Demonstrated knowledge of brand management best practices within large, complex organizations.
- Working knowledge of various digital advertising channels, including, but not limited to, Google Ads, Bing Ads, Meta Business Manager, LinkedIn Campaign Manager, YouTube, Spotify, Snapchat, TikTok, etc. Advertising platform certifications are an asset.
- Experienced and proficient at using Wrike or an alternative project management tool.
- Working knowledge of MS Office (SharePoint, Teams, etc.) and Adobe Creative Suite.
- Knowledge of post-secondary education is preferred.
How to Apply
Please submit your covering letter and resume by the closing date.
About UFV
The University of the Fraser Valley is located on the traditional territory of the Halq’eméylem-speaking peoples. We express our gratitude and respect for the honour of living and working in Stó:lo Tém:éxw (Stó:lo Land; Stó:lo World). In all that we do, UFV strives to support and honour the Stó:lo peoples goals of self-determination and well-being on these lands. A commitment to Indigenization and Reconciliation is core to our institutional Vision and Integrated Strategic Plan: IYAQAWTXW — which means House of Transformation. This commitment includes the goal of centering Indigenous ways of knowing throughout our organization, recognizing our responsibilities to community, and a multi-year plan to increase the number of Indigenous faculty, staff, and administrators working at UFV.
UFV has campus locations in Abbotsford, Chilliwack, Mission, and Hope in the beautiful British Columbia, and in Chandigarh, India. Recognized as one of BC’s top employers, UFV offers a combination of career and lifestyle benefits. Join a team of 1,400 passionate professionals who value integrity, inclusivity and excellence. At UFV, you will serve a vibrant community and shape the future of 15,000 students.
Indigenization, equity, and diversity are essential to our work as a university. A diverse community fosters the inclusion of voices that have been historically underrepresented and marginalized. At UFV, we are committed to recruiting a diverse workforce that represents the community we proudly serve. We encourage applications from Indigenous peoples, members of groups that experience discrimination due to race, colour, place of origin, ancestry, and/or religion, persons who identify as women and 2SLGBTQ+, and persons with disabilities. We invite applicants to complete a confidential self-identification survey as part of the application process. All questions are voluntary, with an option to decline to answer. Information will be used to support efforts to broaden the diversity of the recruitment process, and results are not shared with the selection committee. Inquiries about the survey may be directed to . Learn more about our commitment to diversity and inclusion.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. In an effort to be both environmentally and fiscally responsible, UFV will contact only candidates receiving an interview. We thank all applicants for considering UFV for employment. Shortlisted applicants may be required to undergo a criminal record check and/ or a verification of their education credentials.
UFV is committed to the principle of equity in employment. #J-18808-Ljbffr
Company
University of the Fraser Valley
Location
Abbotsford
Country
Canada
Salary
100.000
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