Global Campaign Manager Toronto
Job Description
Description
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses.
Join us. At PagerDuty, you’ll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award-winning workplace.
As the Global Campaign Manager at PagerDuty, you’ll own a critical customer segment that drives toward our revenue goals. You’ll develop integrated demand generation campaigns that deliver pipeline and accelerate deals by collaborating with many cross functional teams. We’re looking for an expert collaborator who’s customer-obsessed, excels at crafting buyer journeys, and uses analytics to fuel continuous testing and innovation. This role balances strategic thinking with tactical execution—building what’s needed today while architecting for tomorrow’s growth.
Key Responsibilities:
Campaign Strategy & Execution
Develop and execute multi-channel campaigns targeting ITOps, DevOps, and security teams globally. Activate cross-functional teams to ensure tight alignment on objectives, messaging, and execution. You’ll directly manage lead gen, webinar, and nurture channels for your campaign.
Customer-Centric Program Development
Research your customer segments to inform program strategy. Synthesize insights from multiple sources to craft personalized experiences that engage individuals and buying groups throughout their journey. Continuously evolve programs to maximize pipeline generation and deal acceleration.
Pipeline Generation & Opportunity Acceleration
Own pipeline and ARR targets by ideating and troubleshooting across Marketing tactics to reach and exceed goals. Monitor lead quality and gather feedback to optimize programs, including working with Marketing Analytics for the right data visibility. Partner with Sales to aid opportunity creation and acceleration.
Performance Analytics & Optimization
Start each day knowing your campaign’s performance against quarterly targets. Track, analyze, and optimize using marketing automation and attribution tools to drive continuous improvement.
Portfolio Management
Build the optimal targeting and tactic mix for your campaigns to reach both short term and long term goals. Use dynamic triggers to help accelerate user and
Company
Pager
Location
Toronto
Country
Canada
Salary
100.000
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