Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits
Job Description
Description
Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits
Join to apply for the Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits role at White Bay .
About the Company
This Toronto-based digital agency specializes in data-driven marketing within the health and wellness sectors. With over a decade of growth, a people-first culture, and a focus on innovation, they foster an environment of curiosity, personal development, and work-life balance.
The Role
This position involves leading paid media campaigns for mission-aligned brands, requiring strategic thinking, platform expertise, and data analysis skills. The role includes collaboration with internal teams and senior clients, overseeing platforms like Meta, Google, TikTok, and programmatic advertising, with mentorship responsibilities.
Responsibilities
- Develop and execute cross-channel paid media strategies aligned with client goals.
- Present campaign insights, optimizations, and recommendations to senior stakeholders.
- Manage media buying across platforms, ensuring budget and timeline adherence.
- Design testing plans and experimentation strategies to enhance performance.
- Collaborate with analytics, creative, and
Company
White Bay
Location
Toronto
Country
Canada
Salary
100.000
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