Brand & Sales Leader
Job Description
Description
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Join to apply for the Brand & Sales Leader role at Healthy Planet
Empower Wellness. Drive Success. Lead the Way.
At Healthy Planet, our Brand & Sales Leader champions both our customer experience and retail strategy—bridging the gap between product knowledge, team development, and operational execution. As a key leader on the sales floor, you’ll drive brand performance, lead and inspire team members, and ensure that every customer interaction reflects our mission of empowering healthier lifestyles.
As Brand & Sales Leader, you directly manage and mentor the Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams—empowering them to deliver exceptional customer experiences and exceed sales targets. You will also collaborate closely with other department heads to foster a seamless and inspiring store environment.
This is more than a front-line sales role—you are a coach, a mentor, and a brand strategist on the ground. You will support store leadership in shaping team performance, delivering educational excellence, and growing our customer base through authentic, informed, and purpose-driven interactions.
Think you’ve got what it takes? Apply now and help us shape healthier lives.
Key Responsibilities
Sales Strategy & Brand Performance
- Lead daily and weekly sales initiatives to meet and exceed targets through team motivation, tracking, and coaching
- Champion brand storytelling, translating national brand messages into meaningful in-store experiences
- Drive execution of promotions, loyalty campaigns, and sales tactics, ensuring alignment with store and company goals
- Collaborate with Store Manager and department leads to analyze sales reports and identify actionable improvements
- Monitor team KPIs such as sales growth, customer satisfaction, and training completion
Team Leadership & Development
- Directly manage and mentor Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams
- Deliver regular coaching in selling techniques, customer engagement, and brand knowledge
- Lead small-group training and onboarding sessions, ensuring team members are confident and well-equipped
- Promote a culture of accountability, collaboration, and wellness-driven service
Customer Experience & Engagement
- Serve as a customer experience role model—delivering exceptional service, guidance, and product education
- Build relationships with regular customers and use feedback to enhance service delivery
- Guide team members in creating personalized wellness journeys for customers
- Ensure that customer interactions at every touchpoint reflect Healthy Planet’s values and mission
Visual Merchandising & Store Presentation
- Oversee merchandising standards in key sales-driving areas of the store, including endcaps, wellness sections, and seasonal features
- Partner with Store Management and Marketing to implement engaging displays that inspire purchase
- Ensure signage, pricing, and visual presentation align with current campaigns and product launches
Operations & Collaboration
- Participate in planning and execution of in-store demos, wellness events, and brand activations
- Support daily operations including opening/closing procedures, POS troubleshooting, and stock replenishment
- Collaborate cross-functionally with other department leaders (Produce, Front End, etc.) to foster a cohesive store experience
- Attend weekly leadership meetings and contribute to store strategy, reporting, and performance improvement
Training & Compliance
- Completion of required Lessonly training modules
- Ongoing participation in workshops and brand education sessions to stay current on wellness trends and company initiatives
- Demonstrated commitment to attendance, punctuality, team collaboration, and reliability
Other Duties
- Perform additional tasks and responsibilities as assigned.
Qualifications
- 3–5 years of experience in retail, sales, or customer-facing leadership roles
- Proven success in meeting or exceeding retail sales goals
- Previous experience training or mentoring team members
- Deep understanding of customer behavior, sales strategies, and brand merchandising
- Strong communication, coaching, and conflict-resolution skills
- Passion for wellness and the ability to educate customers authentically and enthusiastically
- Organized, proactive, and capable of managing multiple responsibilities in a fast-paced setting
- Proficient in Microsoft Office, POS systems, and digital reporting tools
- Flexible availability including evenings, weekends, and holidays
- Physically able to lift up to 50 lbs and stay active throughout the shift
- Demonstrated attendance, punctuality, team collaboration, and reliability
You’ll Thrive Here If You Are…
- A sales-driven leader who loves turning goals into results
- Passionate about health and wellness with a desire to make an impact
- A natural coach who enjoys mentoring others and watching them grow
- Energized by creating engaging customer experiences that build brand loyalty
- Confident in driving in-store strategies while staying grounded in daily execution
- Committed to fostering a culture of accountability, kindness, and continuous learning
What We Offer
- An amazing work environment where collaboration, creativity, and fun are at the heart of everything we do
- Comprehensive medical benefits and a flexible spending
Company
Healthy Planet
Location
Toronto
Country
Canada
Salary
100.000
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