Content Marketing Lead
Job Description
Description
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About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
The Content Marketing Lead is responsible for executing a dynamic, always-on content program that fuels visibility, engagement, and business growth. Reporting to the Global Director of Content Marketing this role owns the editorial content calendar, they translate strategy into execution, ensuring all content helps travelers make confident decisions, generates qualified traffic, and positions the brand prominently across AI, voice, and traditional search.
Key Responsibilities
Content Development & Execution
- Manage the global editorial calendar across blog, SEO landing pages, and always-on and evergreen storytelling.
- Lead content planning meetings to align teams and uncover new opportunities.
- Deliver content-first initiatives; seasonal, always on and evergreen, and web pages.
- Partner with SEO, social, performance teams to integrate AI/voice search and SEO best practices.
Editorial & Content Production
- Write, edit, and publish blog, web, and landing page content with quality, and SEO impact.
- Help manage freelance writers with the Content & SEO Specialist, providing briefs, edits, and feedback.
- Maintain the blog as a strategic hub fuelling campaigns, social, email, and PR.
Strategic Tactics
- Create (and curate) content that supports every stage of the traveler journey.
- Activate timely content around trends, cultural moments, and seasonal hooks.
- Refresh evergreen pieces to sustain visibility and traffic.
- Optimize for AI overviews, voice queries, and rich search features.
- Leverage UGC to boost authenticity and engagement.
- Contribute to quarterly zeitgeist decks to guide content planning and cross-functional initiatives.
SEO, Insights & Performance
- Partner with the SEO team on semantic optimization, schema, and SGE-readiness.
- Monitor competitors and travel trends to identify gaps and opportunities.
- Ensure content drives measurable outcomes — qualified traffic, AI/voice discoverability, traveler decision-making, and bookings.
- Analyze and report on performance (traffic, rankings, CTR, engagement, conversions) using GA4, Heap, and related tools to guide continuous optimization.
Cross-Functional Collaboration
- Facilitate alignment across Marketing, SEO, Product, and Performance to embed relevant content and storytelling into campaigns and launches.
- Champion a test-and-learn culture for content innovation.
- Lead small to mid size content-first initiatives and partner cross-functionally to ensure the right content is created and shows up across the traveler journey
What do we offer you?
- Competitive salary commensurate with the role
- Competitive benefits package
- Birthday day off
- Vacation time for you to recharge
- Enhanced Parental Leave
- Learning and growth opportunities
- Employee Resource Groups
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Travel Arrangements
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Company
G Adventures
Location
Toronto
Country
Canada
Salary
150.000
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