CRM & Digital Marketing Director
Job Description
Description
cm2.ca
Role Title : CRM & Digital Marketing Director
Division : CRM Enterprise Marketing, General Motors of Canada Ltd.
The Company
CM2 specializes in marketing campaign management, and marketing automation solutions in the areas of CRM, Digital, and Retail.
CM2 supports CRM and Digital marketing activities at General Motors of Canada Company. CM2 is aligned with the vehicle sales and service activities of GM. The CRM & Digital Marketing Manager role is a full-time position within the marketing team at GM’s Canadian headquarters in Oshawa.
General Motors of Canada Company markets Chevrolet, Buick, GMC, and Cadillac vehicles through Canada’s largest dealer network, as well as OnStar services. Headquartered in Oshawa, Ontario, GM Canada employs more than 5,000 full-time employees across the country and is a recognized leader in advanced manufacturing, green operations, active safety, and autonomous and connected vehicle technology research and development.
The Position
As the CRM & Digital Marketing Director, you will guide strategy and development of multi-channel relationship marketing programs at GM. This includes customer lifecycle programs, and short-term retail programs, deployed across email, digital, social, SMS, direct mail, and retail (digital signage) channels.
As a senior member of a multi-disciplinary CRM team, you will interface with marketing stakeholders at GM, advertising agencies, suppliers and partners that support the creation and delivery of marketing campaigns to drive consumer engagement and sales.
Specific Requirements and Responsibilities
- 4+ years of solid direct marketing experience with leading edge CRM/Digital tools & processes
- BA/Business degree in marketing, advertising, communications or related field
- Experience as the primary client contact for marketing initiatives
- CRM/Digital experience with both client and agency is preferred, in the automotive sector
- Knowledge of CRM, Digital, and Retail functional areas and processes; including production, creative,
Company
CM2
Location
Oshawa
Country
Canada
Salary
125.000
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