Digital Strategy Director
Job Description
Description
Company description
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview
“It’s just digital”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Digital has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.
As the Digital Strategy Director, you’ll lead a team of social media experts including digital strategists, social content coordinators/community managers, and social producers. You’ll be intimately responsible for all social content (both paid and organic) for a few of our key clients. You’ll have enormous opportunity to build strategies from the ground up, in execute them in a way that leaves our clients, and their audiences craving more.
Responsibilities
- Lead end-to-end social and content strategy for multiple clients
- Develop intellectual and compelling strategy documents that shift the way people think
- Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
- Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
- Instruct research and data teams to uncover new findings and morph them into insights
- Lead the working process of digital
- Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
- Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
- Manage junior team members ranging from 0-4 years of experience
- Collaborate with inter-agency teams including strategists, creatives, producers,
Company
Publicisgroupe
Location
Toronto
Country
Canada
Salary
150.000
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