Director – CRM Engineering
Job Description
Description
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Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Office of the CXO (Chief Experience Officer) is at the forefront of EA’s transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA’s global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.
As a Director, CRM Engineering, reporting to the Sr. Director of Engineering, you will build and lead a high-performing engineering team focused on leveraging Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. This role is central to realizing EA’s ambition of meeting players where they are with personalized, data-driven experiences that scale across regions and channels. You will also drive initiatives that apply GenAI to internal tooling, enabling developer efficiency across CRM Engineering.
Responsibilities
- Build, mentor, and lead an AI-first engineering team focused on marketing content workflows, localization, and automation.
- Design scalable systems for creative generation, enabling dynamic, real-time messaging across channels.
- Accelerate the development of omni-channel content workflows to support web, email, and in-game marketing use cases.
- Partner with Product, Marketing, Data Science, and Engineering peers to align GenAI innovation with CRM strategy.
- Integrate with existing MarTech platforms and CRM tools to expand self-service capabilities for campaign creation.
- Contribute to closed-loop reporting, measuring effectiveness of marketing recommendations and ML solutions, iterating based on KPIs.
- Collaborate with broader EA technical stakeholders to ensure infrastructure alignment and deliver end-to-end solutions.
Qualifications
- 10+ years in software engineering, with at least 4+ years leading high-performing teams
- Experience building scaled products (>100M users) with global reach
- Experience building large data solutions focused on individual customer behavior
- Experience with shipping production code utilizing LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Copilot)
- Familiarity with CRM and MarTech platforms (Salesforce Marketing Cloud, Adobe Experience Platform etc.)
- Strong ability to partner across cross-functional teams, including product, commercial, marketing, and platform.
- Demonstrated excellence in written and verbal communication
- Comfortable managing and working with distributed/remote teams
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
- British Columbia (depending on location e.g. Vancouver vs. Victoria) *$165,900 – $238,100 CAD
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Seniority level
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Seniority level
Director
Employment type
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Employment type
Full-time
Job function
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Job function
Business Development and Sales
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Industries
Entertainment Providers
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Company
Electronic Arts (EA)
Location
Vancouver
Country
Canada
Salary
125.000
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