Director of Media
Job Description
Description
Overview
The Director of Media will lead the successful execution of paid media programs in line with prescribed objectives and serve as the main point of contact for key media client engagements.
What You Will Do
Media Campaigns
- Interrogation of media brief from clients to pinpoint the role of media as it pertains to the various target audiences
- Creation of media strategy and overseeing tactical recommendations (e.g. channel selection, budget splits)
- Lead the development of media plans and media plan proposals for clients showcasing KPIs to determine success for Pharma, Healthcare and B2B brands.
- Coordinate with Analytics team to ensure plan alignment with measurement framework
- Close collaboration with the trafficking team to ensure tagging and trafficking is in strategic alignment and served as intended.
- Oversee optimization strategies to improve performance of campaigns
- Maintaining weekly internal and client status docs for media related items
- Oversee development of insights being pulled from reporting into recommended action items based on campaign performance
- Collaboration with
Company
BAM Strategy Inc.
Location
, , Canada
Country
Canada
Salary
100.000
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