Job Description
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
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POSITION
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Director , Programmatic Excellence
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ORGANIZATION
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Agency
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WPP Media
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Department
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MMD + Investments
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Location
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Toronto
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FUNCTION
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Grade
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GRD 8
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Report ing to
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GAD , Sell -S ide Excellence & Optimization
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Manage teams
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Directors, Managers
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# of Direct Reports
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TBD
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IMPACT
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The Director of Programmatic Excellence will collaborate on the strategic development and execution of our partner allocation strategy for all buy-side programmatic investments, including display, video, and advanced TV. This role demands extensive experience in managing sophisticated demand-side strategies and a deep understanding of the intricacies of programmatic platforms, both from the demand and supply perspectives. Collaborating closely with programmatic activation teams, the Director will set a new standard for buy-side, optimization and performance strategies with proper resource allocation while ensuring strong commitments to WPP Media demand side partners. Additionally, this individual will be continually monitoring campaign performance across all demand-side initiatives to ensure proper practices are being met. Serving as the primary escalation point for programmatic teams regarding strategic partnerships, the Director will also act as the key liaison for all demand-side partners, fostering relationships that drive success and innovation in our programmatic endeavors.
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KEY ACCOUNTABILITIES
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DSP Partnerships Management and Resource allocation:
- Develop and maintain strategic relationships with key DSP partners to drive mutual growth and innovation.
- Collaborate with internal teams to ensure alignment with DSP goals and objectives.
- Achieve and hit deal partner commitments while exploring opportunities to onboard to strategic partners
- Lead the onboarding process for new DSP partners, ensuring a seamless integration and operational readiness.
- Develop and execute managed service strategies that align to Nexus needs and while maintaining exceptional support and value for our clients
Optimization and Brand Safety Strategy Development :
- Design and implement optimization strategies to enhance performance across all DSP partnerships.
- Utilize data analytics and performance metrics to identify areas for improvement and implement actionable solutions.
- Create repeatable and evolved optimization, playbook strategies that can help the activation team achieve the best outcomes while client needs while inspiring a test and learn culture
- Responsible for upholding gold standard practices as it relates to brand safety and fraud detection and mitigation
- Creating, maintaining and executing of inclusion listing and blocklisting site list to increase performance and decrease/eliminate low quality inventory
- Work directly with strategic partners as well as internal Global stakeholders to ensure WPP Media is ahead of the curve when it relates to brand safety trends
Product Evolution:
- Collaborate with product management and development teams to identify and implement enhancements to existing products and services as they become available within our dedicated partnerships
- Drive initiatives that promote innovation in product offerings, ensuring they meet market demands and client needs
Margin and Performance Management:
- Oversee margin management initiatives to maximize profitability across DSP partnerships while maintaining our performance goals
- Analyze pricing structures, operational costs, and performance metrics to optimize margins and drive financial performance.
Certification Management:
- Oversee the certification processes for DSP partners, ensuring compliance with industry standards and company policies.
- Stay updated on certification requirements and best practices to maintain high operational standards.
Bidding Strategies:
- Develop and refine bidding strategies that maximize return on ad spend (ROAS) and align with client objectives.
- Monitor market trends and competitor strategies to inform bidding practices and decision-making.
Team Leadership and Development:
- Lead and mentor a team of operational excellence professionals, fostering a culture of continuous improvement and collaboration.
- Provide training and support to ensure team members are knowledgeable about industry trends and operational best practices.
Cross-Functional Collaboration:
- Work closely with Investment and solutions teams to align operational initiatives, deal partner pacing and client business objectives.
- Communicate effectively with stakeholders to ensure transparency and alignment across the organization.
- Serve as the primary point of contact in Canada for global programmatic investment initiatives, representing Canadian market needs and ensuring alignment with global WPP Media strategies.
- Adapt and implement global WPP Media programmatic requirements, strategies, and tools within the Canadian market to drive consistency, operational efficiency, and best practices across regions.
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SUPERVISORY RESPONSIBILITIES
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Direct r eports and staff (if any) , via established management , hr and operational policies and procedures
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FINANCIAL RESPONSIBILITIES
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Accountable to performance and impacts of all Nexus Media solutions Billings
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COMMUNICATION
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Corporation/Department
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External
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- Business and Media r epresentatives
- P rofessional A gencies representatives
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Department/Position
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Internal
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JOB REQUIREMENTS
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Education Level
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- University Degree or proven equivalent experience in related field
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Computer Skills
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- Microsoft Office: Excel, Word, PowerPoint, Outlook
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Key Knowledge, Skills and Abilities
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