Director, Retail Media Planning
Job Description
Description
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About the position
As the Director of Retail Media Planning, you will be at the forefront of developing and executing cutting-edge retail media strategies for a diverse portfolio of brands. You will lead an impactful team, guiding their efforts to optimize campaigns and deliver measurable results across key retail platforms. Your primary focus will be on strategic planning, fostering strong client relationships, and providing thought leadership to both internal teams and external partners.
Key Responsibilities
Strategic Leadership:
* Develop and implement holistic retail media strategies aligned with client objectives and broader marketing plans.
* Serve as a thought leader on retail media, educating clients and internal teams on emerging trends and best practices.
* Shape annual retail media playbooks, providing guidance on platform opportunities and category-specific insights.
Client Management:
* Build and maintain strong, collaborative relationships with clients, acting as a trusted advisor on retail media strategy.
* Lead daily interactions with clients, providing regular updates, insights, and recommendations.
* Collaborate with client partners on annual planning and evaluation, aligning retail media investments with growth objectives.
* Manage and mentor a team of two direct reports (an assistant and a manager), fostering professional growth and development.
* Provide guidance and support to ensure the team’s success in campaign planning, execution, and reporting.
* Establish best-in-class processes for campaign management, driving efficiency and consistency across client accounts.
* Partner with and counsel activation team, ensuring strategies and tactics are activated with precision.
Platform Expertise:
* Oversee retail media campaign planning and execution across a variety of platforms, including Amazon, Walmart, Instacart, Loblaws, and more.
* In partnership with activation team, evaluate and optimize bid strategies, placements, and audience targeting based on performance data.
* Identify and implement innovative approaches to campaign execution, leveraging emerging capabilities and technologies.
Performance Analysis & Reporting:
* Implement advanced performance analysis techniques to refine strategies and optimize campaign performance.
* Provide regular reporting and insights to clients, highlighting key trends and opportunities for improvement.
* Monitor campaign performance, track spend, and reallocate budgets as needed to maximize ROI.
Cross-Functional Collaboration:
* Work closely with analytics, programmatic, search, and
Company
UM Canada
Location
Toronto
Country
Canada
Salary
150.000
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