Director – User Acquisition
Job Description
Description
Join to apply for the Director – User Acquisition role at Hard Rock Digital
Join to apply for the Director – User Acquisition role at Hard Rock Digital
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
We are seeking a data-driven, strategic, and creative Director of User Acquisition to define and refine our new user growth strategies across all paid media channels.
This is a high-impact role at the intersection of media buying, analytics, creative strategy, and cross-functional collaboration. You will be a hands-on contributor to campaign success, inquisitive in analyzing our reporting trends and always finding solutions to the challenges of the day. You’ll play a key part in shaping the growth trajectory of our gaming apps and the Hard Rock Games brand.
Key Responsibilities
- Develop & execute UA strategies across key paid media platforms (e.g., Meta, Google Ads, TikTok, Programmatic, YouTube, ASA) to acquire high-value users efficiently in line with Hard Rock Games portfolio growth strategies.
- Manage Performance Partnerships, consistently negotiating the best deals for our apps.
- Develop Influencer strategies that drive direct ROI and organic growth.
- Find the most cost-effective opportunities to promote our brand and game portfolio to power our organic and earned media growth.
- Own campaign planning, execution, and daily campaign optimization, ensuring performance goals (e.g., CPA, ROAS, LTV) are met or exceeded.
- Manage a multi-million-dollar budget constantly adjusting our paid media channel mix to grow revenue.
- Full accountability for forecasting, pacing, and performance reporting for your campaigns.
- Run structured creative testing in partnership with the creative team and select agency partners using insights to inform future iterations and channel best practices.
- Collaborate closely with Product, Data Analytics, Design, and CRM teams to align acquisition efforts with lifecycle marketing and retention goals.
- Drive any necessary reporting, tracking and attribution improvements in collaboration with Data Analytics and Technical Data teams. Demonstrable knowledge of navigating SKAD/SKAN data schemas is a plus.
- Stay ahead of platform changes, algorithm updates, and competitive trends to maintain cutting-edge execution.
- Represent Hard Rock Digital professionally with all 3rd parties ensuring premium partnerships with key vendors.
What are we looking for?
- 8+ years of hands-on user acquisition experience with a focus on combinations of paid social, search, video and display channels.
- Proven track record of profitably scaling paid media campaigns in a high-growth environment, ideally in gaming or direct-to-consumer app products.
- Deep understanding of performance metrics (CPA, ROAS, LTV, retention, etc.) and attribution models.
- Proficiency in analytics tools (e.g., Excel, Looker, GA4, AppsFlyer, Adjust) and A/B testing frameworks.
- Strong strategic thinking with a performance mindset and test-and-learn mentality.
- Experience managing media budgets >$500k per month is a plus.
- Excellent communication skills and ability to influence cross-functional stakeholders.
- Passion for growth marketing, experimentation, and data.
Preferred Experience
- Background in mobile app marketing, gaming, subscription services, or e-commerce.
- Demonstrable expertise with MMPs, SKAdNetwork, and post-iOS14 attribution.
- Experience with creative briefing, UGC/influencer-led ads and video ad best practices.
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
- Competitive pay and benefits
- Startup culture backed by a secure, global brand
Roster of uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
Seniority level
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Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Management, Business Development, and Marketing
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Industries
Software Development
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Company
Hard Rock Digital
Location
Toronto
Country
Canada
Salary
150.000
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