Lotteries Director – GTM & Revenue Strategy

Job Description

Description

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At Stride, we proudly partner with foundations and not-for-profit organizations to raise critical funds through professionally managed lottery programs. Our work helps generate millions of dollars annually in support of l ife-changing healthcare initiatives, groundbreaking research, and essential community services across Canada.

By combining strategic insight, operational excellence, and a deep commitment to our clients’ missions, we help deliver high-impact results that make a real difference in the lives of Canadians.

We are looking for a strategic, results-driven leader to join our team as Director, Lotteries – GTM & Revenue Strategy. In this role, you will be accountable for the performance, growth, and delivery of our professional charity lottery programs.

You will lead the development and execution of lottery revenue strategies, including pricing, product design, market timing, and go-to-market planning, while overseeing delivery execution and fostering long-term partner growth. This role is also responsible for ensuring an exceptional client experience and strong program outcomes, both directly and through a high-performing cross-functional team.

The ideal candidate brings a blend of product marketing, revenue strategy expertise, program delivery and excellent client relationship management skills. This person will lead a cross-functional team responsible for lottery strategy, planning and project delivery and growing the pipeline. You’ll play a pivotal role in shaping our programs, mentoring a growing team, and driving innovation in a highly regulated, impact-focused environment.

Your Day To Day

Strategy, Pricing & Go-to-Market

• Lead lottery revenue strategy, including ticket pricing, package design, prizing recommendations, bundling, packaging, campaign timelines, lottery product gaming and lifecycle-driven strategies to match campaign phases with player behaviour.
• Build and iterate financial models to guide partner planning, predict revenue outcomes, and optimize customer conversion.
• Collaborate and align go-to-market plans across Marketing, Tech, and Call Centre to ensure seamless execution across channels.
• Monitor competitive activity and market saturation to inform launch windows, positioning, and pricing strategies.

Customer Success &