Marketing Automation Manager
Job Description
Description
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This range is provided by Creative Niche. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
CA$85,000.00/yr – CA$92,000.00/yr
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Director of Talent @ Creative Niche | Business-focused Recruitment Professional
Marketing Automation Manager
We’re seeking a Marketing Automation Manager to execute and optimize email and mobile campaigns that drive lead generation, sales enablement, and brand awareness. This role involves building automated workflows, landing pages, and performance materials, while supporting key platforms like Marketo, Salesforce, and Seismic.
Key Responsibilities
- Execute automated and ad-hoc email campaigns and support lead generation efforts.
- Maintain sales enablement content and performance marketing materials.
- Build and optimize landing pages with integrated forms.
- Collaborate across teams to improve workflows and campaign performance.
- Monitor and report on KPIs; contribute to A/B testing, segmentation, and reporting.
- Stay current with digital marketing trends, automation tools, and best practices.
What You Bring
- 4-5+ years of experience in marketing operations or automation.
- Proficiency in platforms like Marketo, Salesforce, Seismic, and Adobe Creative Suite.
- Strong project management, analytical, and communication skills.
- Experience in financial services is an asset.
- Certification in Marketo is a plus.
- Curiosity for tech innovation, keeping up with martech trends
- Familiar with Adobe Journey Optimizer or similar cross-channel customer journey orchestration tools
Seniority level
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Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Capital Markets, Financial Services, and Investment Management
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Company
Creative Niche
Location
Toronto
Country
Canada
Salary
100.000
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