National Media Manager
Job Description
Description
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National Media Manager
Summary
Salary : Competitive Team : Media Location : Canada – Toronto Office
About us:
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for.In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the role:
Reporting to the Head of Marketing, you will be the subject matter expert on media planning, both traditional and digital, bringing your deep media experience and skills to our fast-paced business. You will be responsible for the delivery of media strategies that impact our consumers through the purchase journey, working in partnership with all category teams: Hair Care, Floorcare, Environmental Care, Professional. You will have exposure to all areas of the business and will work closely with the Global and Americas CoE teams.
Leadership of media planning, evaluation and auditing
- In partnership with category teams, lead the annual and campaign briefing process to the media agency
- Experience managing full funnel media planning both online and offline
- Overall management of the media plans, ensuring that key dates are met, budgets are approved, and tactics and audiences align to Dyson’s objectives
- Working in partnership with Category heads to provide data driven feedback and creative input on media strategies and targeting
- Knowledge of testing methodologies and breadth of experience within measurement platforms
- Build relationship with Global and Americas media teams to collaborate on activation, reporting and new initiatives and lead the local implementation of those programs
- Ability to influence and drive change across the organization and lead media planning and performance presentations.
- Develop relationships with key media partners, including Facebook and Google to discuss projects and gain access to new test opportunities
Media Agency Management
- Key manager of the media agency to reach the right audience through all channels, exploring new ways of advertising in the purchase journey.
- Experience with audience led programmatic digital buying, preferably google stack (SA360, DV360, Google Ads, Facebook Business Manager, Google Analytics)
- Optimize media campaign performance through A/B testing, audience testing, creative testing and landing page testing.
- Ensure delivery of meaningful bi-weekly, monthly and post campaign analyses and improve the value of our advertising through relentless testing, targeting and refining plans.
- Review media performance and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
- Review media forecast to ensure it aligns with overall E-Commerce expectations
- Drive operational and process enhancements with the media agency
Campaign management
- Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual and creative input, working closely with creative teams.
- Work closely with the E-Commerce team to implement the overall digital strategy for Dyson CA, taking into
Company
Dyson GmbH
Location
Toronto
Country
Canada
Salary
100.000
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