Performance Marketing Manager (Remote Canada)
Job Description
Description
Performance Marketing Manager (Remote Canada)
Join to apply for the Performance Marketing Manager (Remote Canada) role at Directive .
About Directive: Directive Consulting is a performance marketing agency serving SaaS and Tech companies. We focus on Customer Generation, emphasizing SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO/Content, CRO, and Video, creating strategies that consistently meet SQL targets.
Role Overview: As a Paid Strategist, you will manage client campaigns, develop strategies, and communicate with clients and internal teams to deliver high-performing paid media campaigns for enterprise SaaS businesses.
Responsibilities
- Oversee multiple Paid Media accounts
- Support client contacts directly
- Coordinate weekly with vendors and partners
- Drive referrals through strong client relationships
- Create quarterly client strategies
- Manage and optimize budgets across channels
- Understand client positioning and value propositions
- Ensure lead routing accuracy in CRM
- Understand Programmatic campaigns
- Maintain personal productivity and utilization
- Collaborate with Associate Director on goals
- Execute and optimize campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc.
Qualifications
- 3+ years in a performance/digital marketing agency
- Experience with B2B SaaS/tech clients
- Expertise in paid search and social campaigns
- Proficiency with advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
- Strong knowledge of PPC principles
- Ability to analyze data with tools like Google Analytics, GA4, Excel
- Proven success with mid-market or enterprise accounts
- Strategic storytelling with data
- Problem solver, curious, competitive
- Organized with multiple projects
- Willing to travel approximately once per year
Success Metrics
- Embodies core values
- Manages 5 mid-tier/enterprise accounts
- Meets/exceeds OKRs
- Builds trust and renewals
- Cross-sells services
- Communicates results effectively
What We Offer
Living wage, comprehensive health plans, mental health support, gym membership, unlimited PTO, holidays, birthday off, end-of-year break, parental leave, 401(k) with match, annual bonus, and trip.
Work Environment
Remote-first, work from anywhere in the US or Canada, with options for office visits. Must have reliable internet, suitable workspace, and current work authorization.
Inclusion & Diversity
Directive values diversity and inclusion. All qualified applicants will be considered regardless of race, gender, age, disability, etc.
Additional Details
Role: Mid-Senior level, Full-time, Marketing & Sales, Advertising Services.
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Company
Directive
Location
Ottawa
Country
Canada
Salary
100.000
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