Principal, Brand Designer (12 Month Contract)

Job Description

Description

Principal, Brand Designer (12 Month Contract)

Join to apply for the Principal, Brand Designer (12 Month Contract) role at League

Principal, Brand Designer (12 Month Contract)

Join to apply for the Principal, Brand Designer (12 Month Contract) role at League

About League
Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.

About League
Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.
Position Summary
As a Principal Brand Designer, you’ll play a critical role in shaping how our brand is perceived—both internally and externally. You will lead visual strategy and execution across a wide range of projects: from marketing websites and digital campaigns to investor presentations, internal events, and culture initiatives. Your ability to blend exceptional design skills with clear communication and strong cross-functional collaboration will be essential in driving brand consistency and impact.
What You’ll Be Doing

• Help define, evolve and maintain League’s visual language and brand style guidelines.
• Lead UI/UX and visual design for marketing websites with a focus on conversion and accessibility.
• Design impactful investor and internal presentations with clear storytelling.
• Create visual assets for internal comms, onboarding, events, and ERG programs.
• Develop cohesive event branding across websites, signage, and digital materials.
• Execute digital marketing assets for social, email, and display campaigns.
• Collaborate with marketing, culture, and executive teams to meet cross-functional needs.
• Maintain and refine B2B brand guidelines with Growth Marketing.
• Manage and collaborate with external design vendors and freelancers.
• Stay current with design trends, tools, AI, and best practices.
• Present your work and communicate design rationale clearly to align stakeholders across teams.
• Contribute to measuring design effectiveness and iterate based on results.

What You’ll Bring

• 6+ years of progressive experience in brand design, with a strong portfolio showcasing your work (Link to a strong design portfolio showcasing your work is mandatory).
• Proven expertise in leading UI/UX design for marketing websites—including IA, wireframing, prototyping, and usability best practices.
• Familiarity with accessibility guidelines (e.g., WCAG).
• Expert-level fluency in Adobe Creative Suite and Figma.
• Strong skills in visual storytelling and clear, persuasive presentation design using tools like Google Slides and Figma.
• Familiarity using AI tools (Gemini, ChatGPT, MIdjourney, etc.) in your creative process.
• Experience designing internal communications and employee-facing materials.
• Experience creating event branding and design assets across in-person and virtual formats.
• Keen eye for typography, layout, color, and visual hierarchy.
• Demonstrated ability to manage multiple projects and balance speed with craft.
• Ability to collaborate with a team and also work autonomously.
• Ability to influence and align diverse stakeholders on design direction.
• Experience with motion graphics and video editing is a plus.

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to