Programmatic Strategic Lead (Remote Canada)
Job Description
Description
Programmatic Strategic Lead (Remote Canada)
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Programmatic Strategic Lead (Remote Canada)
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Directive Consulting is the leading B2B performance marketing agency that delivers real revenue – not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs – we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something , you’ll fit right in.
But here’s the fun part – we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.
About The Role
We’re looking for a bold, strategic Programmatic Strategist – someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.
What You’ll Do
- Campaign Management:
- Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
- Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
- Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
- Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
- Team Collaboration:
- Cross-Functional Coordination: Work closely with creative, analytics, and
Company
Directive
Location
Ottawa
Country
Canada
Salary
100.000
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