Senior Manager, Integrated Marketing and Campaign Strategy
Job Description
Description
Senior Manager, Integrated Marketing and Campaign Strategy
Senior Manager, Integrated Marketing and Campaign Strategy
Direct message the job poster from BrandActive
Manager, People and Culture @ BrandActive | HR, Leadership
Our Company
BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done.
Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions, save time and money and operate more efficiently. Whether our clients are going through a one-time corporate rebrand or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.
For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster and better solutions into everything we do!
The Opportunity
BrandActive is seeking a Senior Manager, Integrated Marketing and Campaign Strategy to lead the development, execution, and performance of marketing programs that drive awareness, engagement, and pipeline. This role is responsible for translating strategic business goals into compelling campaigns that reach the right audiences, through the right channels, with the right message.
You will oversee campaign planning and rollout across content, digital, and event channels, partnering closely internal teams and vendors, specifically with our partner Opascope (channel execution), and team members within Revenue Operations (reporting), Sales Operations (enablement), and the Senior Director, Go-To-Market and Transformation (timelines and coordination). You’ll also guide editorial direction to ensure all marketing efforts reflect a clear and consistent brand voice.
This is a highly collaborative, cross-functional role that requires equal parts strategy, execution discipline, and performance insight. If you’re energized by building integrated campaigns that deliver measurable business impact, this role offers the opportunity to shape how BrandActive shows up in the market.
We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all of our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.
BrandActive is going places – join us and help make it an even better place to work.
Responsibilities
Campaign Strategy and Execution
- Lead the planning, execution, and performance management of integrated marketing campaigns, from strategy to rollout to reporting
- Align campaign initiatives to go-to-market (GTM) objectives, supporting awareness, engagement, and pipeline generation across BrandActive’s priority sectors
- Collaborate with the Senior Director, Go-To-Market and Transformation to ensure campaign timelines are realistic, cross-functional teams are aligned, and blockers are addressed early
- Coordinate channel execution and paid media delivery with our external vendor, Opascope, ensuring creative and targeting are aligned to campaign goals
- Partner with Sales Operations and Revenue Operations to ensure campaigns are tracked effectively and insights are used to optimize future efforts
- Support key initiatives such as brand rollout, website update, email marketing, and paid campaigns with integrated strategy and execution planning
Editorial Direction and Content Oversight
- Own the editorial and content development process for campaigns, leveraging BrandActive’s AI agents and internal Subject Matter Experts (SMEs)to scale content delivery without sacrificing voice or strategic clarity
- Guide development of marketing assets in partnership with internal content contributors, AI writing agents, and subject matter experts, ensuring messaging quality, brand consistency, and strategic alignment
- Ensure messaging is aligned, audience-relevant, and strategically sequenced across all content types
- Partner with internal and external teams to ensure thought leadership, speaking engagements, and partner-facing content are integrated into broader campaigns
- Lead content audits, messaging evolution, and ongoing brand storytelling
Performance and Optimization
- Collaborate with Revenue Operations to define campaign key performance indicators (KPIs) and dashboard structure; ensure reporting provides visibility into what’s working
- Interpret campaign performance and make recommendations for iteration across content, targeting, and channels
- Share campaign performance insights across teams to promote alignment, learning, and continuous improvement
- Help identify smarter, faster, better ways to execute campaigns by tightening handoffs, streamlining reviews, and standardizing workflows
Team Member Development
- Take ownership of your professional development by seeking feedback and exploring stretch opportunities
- Support the clarity, confidence, and effectiveness of cross-functional team members by providing structure, direction, and messaging context
- Help create a culture of accountability and learning by sharing wins, documenting processes, and surfacing performance gaps
- Embody BrandActive’s values of trust, agility, and growth through thoughtful leadership, strong collaboration, and continuous improvement
Professional Development
- Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations
- Accept and act on feedback provided
- Demonstrate inclusive and supportive behaviour when interacting with colleagues
- Contribute to internal initiatives that impact the client and/or team member experience
- Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities
Qualifications and Experience
Education and Experience
- 7+ years of experience in B2B marketing, with a focus on integrated campaign development and cross-channel execution
- Demonstrated success planning and launching marketing programs that drive measurable business outcomes
- Strong editorial and messaging instincts – you know how to turn strategy into clear, resonant content that performs
- Proven ability to manage marketing calendars, prioritize initiatives, and keep cross-functional teams aligned
- Comfortable working with reporting dashboards to understand performance and recommend improvements
- Experience collaborating with agency partners, paid media specialists, and internal teams to deliver integrated campaigns
- Skilled communicator and organizer with a high level of ownership, follow-through, and attention to detail
- Experience in professional services, marketing services, or brand-focused B2B environments is a plus
Location
This is a hybrid role with the opportunity to work in our Toronto office. We will also consider fully remote candidates for this role.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Strategy/Planning
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Industries
Business Consulting and Services
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Company
BrandActive
Location
Toronto
Country
Canada
Salary
125.000
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