Senior Marketing Manager, Field and Channel Marketing, Middle East

Job Description

Description

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Ciena may well be the most important technology company you have never heard of. The innovations that wow us (driverless cars), and those we now take for granted (the ability to mobile stream your favourite show) are the products of ingenuity from some brilliant and forward-thinking companies. But those companies rely on Ciena, another vanguard of innovation, to create and advance the underlying networks that bring their breakthroughs to our doorsteps. VR, AI, IOT, 5G … literally none of it would be possible without the mind-boggling technology that makes the internet itself work. For more than 25 years, Ciena has been the global leader in networking strategy, and our technology has been part of the critical infrastructure running within the most advanced companies in the world.

SCOPE OF RESPONSIBILITIES

This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.

The Senior Marketing Manager, (an Individual Contributor) Middle East, is a critical role which functions as a tightly aligned strategic member of the Ciena field and partner sales team. The role has responsibility for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. This person will work closely with the sales team, partners, and other stakeholders to achieve regional business objectives.

This person has direct responsibility for the creation and execution of the marketing plan, which includes but is not limited to, developing regional programs and campaigns, supporting industry and Ciena hosted events, and engaging with our regional resellers and Carrier Managed Service partners to develop joint go to market programs. All with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals.

Strategic Marketing Planning:

• Develop and implement a comprehensive marketing strategy for the ME region, aligned with Ciena’s global marketing strategy and regional business goals.
• Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region.
• Develop and manage the regional marketing budget and allocate resources effectively.
• Define and track key performance indicators (KPIs) to measure marketing program effectiveness.