Sr. Programmatic Analyst
Job Description
Description
Direct message the job poster from Omnicom Media Group
Company Overview:
Omnicom Media Group’s programmatic team (OMG Programmatic, Touche!) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.
Position and Responsibilities
The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The P&O Analyst position is responsible for setting up, managing and monitoring campaign performance. They must possess excellent active listening skills to understand client needs. They have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, and curiosity to dive deep into large data sets, execute analysis, and develop advertiser insights. The Analyst works to ensure campaigns run smoothly – troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. They also work collaboratively with their peers, sharing trading and campaign insights with the group.
Responsibilities Include:
Client Engagement
- Manage client campaigns including: strategy development, project management, report delivery, and client communication.
- Assist with new business proposal creation and distribution
- As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
- Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.
Planning and Optimization
- Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date.
- Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop successful strategies to meet them, and then some
- Hands-on execution and in-the-field management of client campaigns
- Strong understanding of P&O best practices and when to apply them on client campaigns
- Geek-level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for
Company
Omnicom Media Group
Location
Toronto
Country
Canada
Salary
100.000
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